Market Overview

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VASER^® Lipo^® — A Tool to Grow Your Practice

Fueled by media exposure, public acceptance of cosmetic surgery has never been more widespread. The profile of your typical aesthetic surgery patient is evolving, with the desire for body reshaping often at the top of wish lists. This desire has created an excellent opportunity for physicians to grow and differentiate their practices with new, less invasive body contouring treatments.

Liposuction remains one of the most popular cosmetic surgery treatments worldwide, and will continue to grow as technologies are developed that offer consistent results with improved patient experience. Patients who say they would have never considered traditional body contouring treatments are now finding VASER^® procedures to be a viable option to achieve their body reshaping goals. Advanced VASER technology can position your practice to attract and retain this growing consumer market.

New Markets to Tap Into

Private-pay patients
Patients looking for minimally invasive and non-invasive alternatives
Already-fit individuals
Emerging male market
The "pamper me" crowd
Mothers who desire their "before baby body"

The Competitive Space

The VASER Lipo System is superior to many other technologies with a wide range of body contouring applications. Only the VASER Lipo System uses proprietary VASER technology to selectively pre-treat the fat prior to removal to decrease physician fatigue and promote smooth, predictable results. With better technology, you and your patients can expect better outcomes. Compare for yourself.

VASER Lipo vs. Other Technologies

Technology	Tissue Selective	Pre-Treats Fat Prior to Removal	Primary Mechanism	Typical Volume	Fat Cells Remain Viable for Grafting Procedures	Treatment Limitations
VASER Lipo			Emulsification and Aspiration	Small to Very Large		None
Other Ultrasound-Assisted Lipo (UAL)	Partially		Emulsification and Avulsion	Medium to Very Large	Partially	Too aggressive for small, delicate areas
Laser-Assisted Lipo (LAL)			Vaporization, Coagulation and Avulsion	Small to Medium		Not intended for large volume reduction. Cannot be used in conjunction with fat grafting procedures.
Water-Assisted Lipo (WAL)			Avulsion	Medium to Very Large		Too aggressive for small, delicate areas
Suction-Assisted Lipo (SAL)			Avulsion	Small to Very Large		Not good in fibrous tissue
Power-Assisted Lipo (PAL)			Avulsion	Medium to Very Large		Too aggressive for small, delicate areas

VASER^® Shape — Add to Your Portfolio

Non-invasive aesthetic procedures are gaining popularity among both consumers and physicians. Consumers like the visible improvement in the appearance of cellulite offered by VASER Shape. Physicians use VASER Shape to extend the patient relationship and enhance the results of liposuction. Because these treatments can be delivered in the practice with no patient downtime, VASER Shape is becoming a favorite adjunct of cosmetic surgeons across the world.

The Competitive Space

VASER Shape allows you to treat a larger volume of fatty tissue at a deeper level than most competitor products. Using a unique lymphatic massage component, VASER Shape encourages the removal of excess lipids and toxins from the system — something no other non-invasive treatment can claim. And, because it offers comfortable sessions with immediate results, VASER Shape is quickly standing out among the competition. See for yourself!

VASER Shape vs. Other Technologies

Device	Energy Source	Massage Included	#Tx	Mechanism	Treatment Limitations
VASER Shape	1 MHz Non-Focused Ultrasound	Yes	3-5	High frequency sound waves heat the treatment area and change the characteristics of the fatty tissue. Excess fluids, toxins and cellular components are removed by the lymphatic system.	Cannot be used on the face
UltraShape	200 KHz Focused Ultrasound	No	3-5	Low frequency, focused ultrasound disrupts fat cells by mechanical cavitation.	Cannot be used on the face; can only treat a small volume of tissue; often painful for patient; unpredictable results
LipoSonix	2 MHz Focused Ultrasound	No	3-5	High frequency, focused ultrasound uses heat to lyse/ burn fat cells.	Cannot be used on the face; can only treat a small volume of tissue; often painful for patient; unpredictable results
VelaShape	BiPolar RF/ Infrared Light	Yes	6-10	Heat generated by RF/laser energy stimulates collagen in skin to cause a temporary tightening effect.	Cannot be used on the face; targets only surface-level tissue; unpredictable results
Zerona	Diode Laser	No	6-10	Light energy generated by the laser opens temporary pores in the cellular membranes.	Cannot be used on the face; targets only surface-level tissue; unpredictable results
Zeltiq	Thermo-Electric	Yes	1-2	Cooling panels on each side of the treatment area freeze fat cells, causing them to slowly die and be removed from the body over the course of several months.	Cannot be used on the face; often painful for the patient during and post-treatment; unpredictable results; results do not appear for some time